Welcome to Priority Toyota of Richmond Rewards Pass     

Priority Toyota is a member of the Priority Auto Group, one of Virginia’s fastest growing family of dealerships.  The secret to Priority’s widespread customer acceptance is its “customer-first” way of doing business.   Now Priority is introducing a new benefit that enhances its commitment to the best customer service possible.   

This new service is called Rewards Pass and you are automatically a member.  Priority’s exclusive Rewards Pass program is an absolutely free benefit that speeds and enhances your service experience and saves you money.  In fact, your bar-coded Rewards Pass card, personalized to you and your vehicle, is enclosed with this letter.   

Your Rewards Pass card, when scanned at Priority Toyota’s service department, instantly accesses important information on your vehicle, allowing your service advisor to process it for service in record time.  Then, any routine service or maintenance procedure is ordered and recorded at the simple press of a button.  Priority is proud to be one of the first in the nation with this customer friendly technology. 

But there’s even more to the Rewards Pass.  Every time you come to Priority Toyota for service, parts or even a new car or truck, you will be entitled to special discounts available only to Rewards Pass members. When you bring your vehicle in for service you automatically receive 1000 points on your Rewards Pass account.  Rewards Pass points are redeemable for extra discounts on the purchase of new or used vehicles.  

Be sure to keep your Rewards Pass with you or in your car so you can begin to enjoy its benefits next time you come in.  We look forward to serving you again.  

Cordially,  

Dennis Ellmer 

Dennis Ellmer

President

::Log-in to Priority Toyota of Richmond Rewards Pass

What is Priority Toyota of Richmond Rewards Pass?

We are offering a rewards program for our  loyal Toyota and Scion customers that will save them money.

How does Priority Toyota of Richmond Rewards Pass program help me?

Each time you visit our Service Department, you can earn as much as 1,000 points.  These points can be used towards the purchase of a new or used vehicle.

How do I enroll in Priority Toyota of Richmond Rewards Pass?

Customers who purchase a vehicle from Priority Toyota of Richmond are enrolled in the Priority Toyota of Richmond Rewards Pass program at the time of purchase.  Customers may also be enrolled when they visit the Service Department.